What are the most important metrics if you want your company to be scalable?

I get this question a lot.

I think people think I’m a data -nerd (and they are not wrong. )

While there is of course no uniform answer, the most important key figures that you want to pay attention to depend much from the growth phase in which your company is and what you concentrate on.

Here are the 4 most important metrics that I concentrate on with my customers when they scale their business:

Sales conversion

There is probably no better metric to measure whether your customers actually take care of the things you sell. If you want more traction – a consistent way to win new customers – this metric should be your Nordstern.

Growth engine -Score

As a metric of my own production, the growth engine score is a relationship between your gross profit and your customer acquisition costs and measures how scalable your business model is. In other words, it is the return (profits) of the investments that make them in sales and marketing. Companies that want to accelerate their growth organically should concentrate on optimizing this metric.

Throughput

This is a measure of production or service volume. It is how many things you can make or that you can operate in a certain period of time. Companies that take more volume should be very aware of this metric and its mortal enemy – bottlenecks – to ensure that things do not start when the company grows.

Average of innovation

Do you know all of these new ideas and strategies that you have to expand for your business? This is a level of how many of these initiatives actually have the way they have planned. Innovation is a risky (but necessary) business. Some ideas will be winners, others will be guys. And let’s not forget all the semi -baked projects that they never really finished. If you are ahead, you need a focused and experimenting process to implement new ideas so that your hits cover your mistakes.

Each of these metrics bind them into one of the four basic pillars of scaling a company: traction, profit, throughput and innovation.

Curious about which pillar (and metric) should concentrate on your business? Take the evaluation of BE Mager and find out.