Nurfans, the content subscription platform, which is known for its connections to the entertainment industry for adults, could soon have new owners.

According to reports, a US investor group under the direction of Forest Road Company in Los Angeles is in discussions to acquire the platform with headquarters in London for up to $ 8 billion.

The sale would have a significant exit for Leonid Radvinsky, the Ukrainian-American billionaire, who bought a majority stake in Fenix ​​International in 2018, only the parent company of Fenix.

The news about the talks were reported by Reuters for the first time, while the New York Post also claimed that Radvinsky tried to derive business and were hindered earlier efforts by the close connection of the website with the creators of adults in content. Post estimated earlier potential reviews for a sale in the range of 1.46 billion US dollars at $ 2.42 billion, far below the reported value of $ 8 billion, which is now taken into account.

Only fans were founded by London-based entrepreneurs Tim Stokely in 2016 and was originally designed as a way for musicians, influencers and content manufacturers to monetize their audience through paid subscriptions. The platform became more and more popular after raising a short ban from content in adults, and quickly became a hub for independent artists for adults and top -class numbers of outside the adult industry.

Today, only 4 million makers that produce content for a global audience of 300 million subscribers has annual payments of around 6.6 billion US dollars to be processed via the platform. The company employs around 40 people and recently achieved annual sales of 1.3 billion US dollars in the latest British submissions.

“Nurfans is a revolutionary platform that continues to head the creator economy,” said a company spokesman for New York Post. “As with every business of this size, it is of course that we are open to discussions about how we continue to build on our success.”

From the niche platform to the billion dollar empire

Tim Stokely, who worked as a CEO until December 2021, was founded with his father Gus. After its takeover by Radvinsky, the platform recorded explosive growth – especially during pandemic – as a leading player in the creator industry.

Despite his success, only fans had long been faced with reputation challenges due to his adult content. In 2021, the platform briefly announced a ban on sexually explicit material in order to reverse the decision days later after the retention of its user base.

While some investors are reported to be suspicious of the platform with adult content, others see the company as a rare profitable unicorn in the tech area of ​​the Creator – and with strong, recurring income and a lean cost base.

When it has been completed, the sale of only fans would be a large milestone in the development of direct-to-consumer content platforms and their long-term viability and the potential for institutional investments validate-red of ongoing social and regulatory examination.

The Forest Road Company, which previously supported companies in the media, sports and entertainment, did not comment on the reported discussions.

Regardless of whether the deal fails at the registered price of 8 billion US dollars – or other hurdles – underlines the permanent financial force of platforms that enable the creator to monetize their audience on their own conditions. For only fans, it could mark the beginning of a new chapter in its controversial but commercially convincing story.