Samir Kumar, Country Manager, Amazon India

After Country Manager Samir Kumar returned to Helm Amazon’s India Operations, he announced that 70 percent of Amazon’s new customers now come from Tier-2 and Tier-3 cities.

“The speed and quality of the service they received were not satisfactory compared to the U -Bahn cities,” admitted Kumar. “So we put serious investments in the remedy of this – to improve speed, experience and reliability.”

The e-commerce giant faces an aggressive expansion of its fast trading service according to “very encouraging results” of its Bengaluru pilot.

“Stay tuned. We’ll get big,” said Kumar to Businessline In an exclusive interview, which confirms that Amazon is preparing to question established players such as Blinkit, Zepto and Swiggy Instamart in the rapidly growing segment, even though they were regarded as the deceased participant.

The move takes place as part of the Amazon in -India’s new advance, supported by a massive investment amount of $ 15 billion, which has already invested in the country in the country in the past decade.

The central for the Indian strategy of Amazon is his seller -ecosystem, which has grown nationwide to 1.6 million companies. The marketplace has also focused on reducing the fees for sellers so that they can offer a cheaper selection, especially for value -conscious customers in smaller cities.

Perhaps the most ambitious goal of Kumar is Amazon’s goal of enabling exports from India via its global sales program by 2030, which already supports 150,000 Indian sellers who achieve international markets.

When Kumar was asked about India’s importance in Amazon’s global portfolio, he was clear: “India is still one of Amazon’s largest and most strategic e-commerce markets worldwide.”

To create jobs

He pointed out the already created one million direct and indirect jobs with the aim of reaching two million. “The extent of what we have built is enormous, but what has not changed is the energy and concentration on changing the purchase and sale of the India.”

Kumar emphasized that the company was still in the early days. “There is still so much potential that we have not yet fully used,” he said. “We have a team of innovators who constantly research new ideas and ask critical questions,” he added.

With its massive investment plans, a quick trading and the new focus on smaller cities and cities, Amazon signals that India is of central importance for its global ambitions despite the increasing regulatory challenges and violent local competition.

Published on May 6, 2025