As part of a new strategy for brand identity, ZEE Entertainment Enterprises restarted its Ott platform ZEE5 with seven language-oriented content packages under his campaign “Apni Bhasha, Apni Kahaniyan” (several languages, infinite stories).
While the language packages begin at £ 120 per month, the Hindi package (including Punjabi & Bhojpuri content) is £ 220/month. The all-access package is available for 320 GBP per month and all packs have annual pack variants. Other packages focus on Tamil, Marathi and Gujarati, Kannada, Telugu, Malayalam on Bengali and Odiya.
Each language mandate is structured as an individual vertical to ensure authenticity and scaling. The company has clarified BusinesslineThis multiple selection of packages is currently not available.
The upcoming language titles include – Detective Sherdil (Hindi), Chhal Kapat: The Deceptions (Hindi), Sattamum Neethiyum (Tamil), Mothhubaru Liebes Story (Telugu), Inspection Bungalow (Kannada) Aata Thamhaya Naaya (Marathi) and Vibhischan).
Amit Goenka, President, digital company and platforms, ZEE Entertainment Enterprises Ltd., said: “Our strategic focus is clear – strengthen our footprint in India and the global markets, deepen the engagement through culturally relevant storytelling and continue to build up a technically capable platform that is personalized and intuitive.”
Kartik Mahadev, Chief Marketing Officer from ZEE Entertainment, said: “This multilingual campaign is designed in such a way that they swing with big and small cities alike with Tier-2, Tier-3 cities and with a global audience.”
According to a press release from the company, the move with ZS earlier brand promise “with” Really, Z “matches.
Published on June 8, 2025