What support should you set up?
If a junior rental leads the function, you should use the expectations regarding important performance indicators (KPIS) and the functionality of the function (use with some of the above points to form your functioning).
It is worth noting that the talent pool for a junior setting can be flat, especially if budget restrictions mean that the salary is on the low side. Therefore, you should consider whether additional support is required. There are three main routes that are common.
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leave it
One way is to leave things as they are.
Look at the box.
There is someone take care of marketing.
Since it is one of the more visible functions, you can evaluate the quality and quantity of the outputs (even if marketing is not your thing) and intervene if necessary.
Maybe it is enough for the current phase of your business.
However, if you want to advance growth, you may want to consider additional support.
2. Outsource an agency
There is committed B2B Saas agencies This can be used for supplement The team of one.
The services vary depending on the requirements, but usually include the creation of content, the paid acquisition and the collateral.
This can help you get access to specialists who can supplement the incumbent.
3 .. Engage a fractional Chief Marketing Officer (CMO)
Bruchcmos have gained popularity in recent years because companies recognize the value when accessing marketing leadership without paying a six -figure salary amount to lead the function.
Of course, both last two options increase the cost of the function. Both will also create work that can also address costs. It is therefore important to think about budgeting in advance.
However, if you really try to promote growth, it will only lead around a frustration.